I've provided email newsletter copy for a number of clients. This was one I wrote for the Business Innovation Factory during a three-year stint there.
Article for McCombs School of Business at The University of Texas at Austin. The idea was mine. The goal was to put McCombs in the conversation about entrepreneurship and startup funding, which was a focus of the business school.
A news story I wrote for the McCombs School of Business website. It was also distributed as a press release. An administrator for the MBA program found the data -- I wrote the story.
One of a series of articles I did on BIF Summits (a TED-like event). The format (which I created) was to choose four or five presenter videos that could together form an interesting theme. Then I'd write the copy that would pull them together.
One of many profiles I wrote on BIF Summit presenters, for the Business Innovation Factory. It was part of the BIF Speak channel on Medium. It also appeared on the BIF site, on LinkedIn and was shared widely on social media.
At the request of an editor from the Mayo Clinic, I wrote about how I as a marketing communications person used Twitter to raise awareness of our company and of a specific healthcare-related project. The article also ran in a Mayo Clinic newsletter.
A personal essay on depression, using my beloved Alabama Crimson Tide as a hook and a metaphor.
Using as a hook an article about Yahoo's decision to limit telecommuting, I wrote an essay on my telecommuting experience. It was published in the alumni print magazine of the McCombs School of Business at The University of Texas at Austin.
The Dixie Chicks started out in Dallas in 1991. I was writing about country, folk and bluegrass music, and I pitched this article to Dallas Life magazine (a Sunday supplement to the Dallas Morning News). The goal was to paint a portrait of a band teetering on the edge of success. As we all know now, it took quite a few more years and a couple of band personnel changes for the Chicks to hit the "big time." Written in March 1992, the article was transcribed by the owner of a Dixie Chicks fan site and posted on his site. It may also be available in the News' paid archives.
Written for the Business Innovation Factory's Business Model Sandbox site (now defunct). The goal was to apply BIF's business model innovation theories to Alabama college football.
In this series, professionals predicted the ideas and trends that will shape 2016 and shared them on LinkedIn, using #BigIdeas2016. This article was written on behalf of the Business Innovation Factory, to position BIF as a thought leader in the innovation space. The article was also published on BIF's Medium channel and on their Business Model Sandbox site (now defunct).