Renee Hopkins

I've provided email newsletter copy for a number of clients. This was one I wrote for the Business Innovation Factory during a three-year stint there.

Article for McCombs School of Business at The University of Texas at Austin. The idea was mine. The goal was to put McCombs in the conversation about entrepreneurship and startup funding, which was a focus of the business school.

A news story I wrote for the McCombs School of Business website. It was also distributed as a press release. An administrator for the MBA program found the data -- I wrote the story.

This article originally ran in the Dallas Morning News, then was picked up in syndication by other papers. I wrote it from the assignment, "Write about poundcake." I found the sources and the recipes and tested the recipes.

A long-form restaurant review. Note that I only wrote the first review, then one of Angeluna. The two below were written by others.

A case study on a Business Innovation Factory project. This ran on the Business Model Sandbox website (now defunct).

I pulled this article together from the Business Innovation Factory's various theories and insights on innovation. It was published on BIF's Medium channel and on the Business Model Sandbox website (now defunct).

One of a series of articles I did on BIF Summits (a TED-like event). The format (which I created) was to choose four or five presenter videos that could together form an interesting theme. Then I'd write the copy that would pull them together.

Using as a hook an article about Yahoo's decision to limit telecommuting, I wrote an essay on my telecommuting experience. It was published in the alumni print magazine of the McCombs School of Business at The University of Texas at Austin.

The Dixie Chicks started out in Dallas in 1991. I was writing about country, folk and bluegrass music, and I pitched this article to Dallas Life magazine (a Sunday supplement to the Dallas Morning News). The goal was to paint a portrait of a band teetering on the edge of success. As we all know now, it took quite a few more years and a couple of band personnel changes for the Chicks to hit the "big time." Written in March 1992, the article was transcribed by the owner of a Dixie Chicks fan site and posted on his site. It may also be available in the News' paid archives.

Written for the Business Innovation Factory's Business Model Sandbox site (now defunct). The goal was to apply BIF's business model innovation theories to Alabama college football.