Experienced writer and editor. Topics: News, business, food and music. Expertise in innovation, management, and leadership. B2B, social media, copywriting, articles.
Just Two More Weeks Until #BIF2016 - Be A Part Of Creating The Magic!
I've provided email newsletter copy for a number of clients. This was one I wrote for the Business Innovation Factory during a three-year stint there.
Fast-Growing Crowdfunding Sites Not Likely To Replace VCs
Article for McCombs School of Business at The University of Texas at Austin. The idea was mine. The goal was to put McCombs in the conversation about entrepreneurship and startup funding, which was a focus of the business school.
Texas MBA Women Beat The Gender Pay Gap For The First Time
A news story I wrote for the McCombs School of Business website. It was also distributed as a press release. An administrator for the MBA program found the data -- I wrote the story.
Poundcake: 16 Ounces Of Care
This article originally ran in the Dallas Morning News, then was picked up in syndication by other papers. I wrote it from the assignment, "Write about poundcake." I found the sources and the recipes and tested the recipes.
Angeluna Shines in Fort Worth's Sundance Square
A long-form restaurant review. Note that I only wrote the first review, then one of Angeluna. The two below were written by others.
SNHU: Redesigning The College Experience
A case study on a Business Innovation Factory project. This ran on the Business Model Sandbox website (now defunct).
7 Ways Questions Drive Innovation
I pulled this article together from the Business Innovation Factory's various theories and insights on innovation. It was published on BIF's Medium channel and on the Business Model Sandbox website (now defunct).
Find The ‘Lighthouse Question’: One of the most powerful insights from BIF2016
One of a series of articles I did on BIF Summits (a TED-like event). The format (which I created) was to choose four or five presenter videos that could together form an interesting theme. Then I'd write the copy that would pull them together.
How To Succeed At Reinventing Yourself: Words Of Wisdom From Dorie Clark
One of many profiles I wrote on BIF Summit presenters, for the Business Innovation Factory. It was part of the BIF Speak channel on Medium. It also appeared on the BIF site, on LinkedIn and was shared widely on social media.
What is Twitter Good For? A Case Study
At the request of an editor from the Mayo Clinic, I wrote about how I as a marketing communications person used Twitter to raise awareness of our company and of a specific healthcare-related project. The article also ran in a Mayo Clinic newsletter.
Depression Has Me At 1st and 65— Time To Write A New Game Plan
A personal essay on depression, using my beloved Alabama Crimson Tide as a hook and a metaphor.
From The Desk of.....Renee Hopkins
Using as a hook an article about Yahoo's decision to limit telecommuting, I wrote an essay on my telecommuting experience. It was published in the alumni print magazine of the McCombs School of Business at The University of Texas at Austin.
Local Heroes: Can the Dixie Chicks make it in the big time?
The Dixie Chicks started out in Dallas in 1991. I was writing about country, folk and bluegrass music, and I pitched this article to Dallas Life magazine (a Sunday supplement to the Dallas Morning News). The goal was to paint a portrait of a band teetering on the edge of success. As we all know now, it took quite a few more years and a couple of band personnel changes for the Chicks to hit the "big time." Written in March 1992, the article was transcribed by the owner of a Dixie Chicks fan site and posted on his site. It may also be available in the News' paid archives.
Alabama Is Winning The College Football Business Model
Written for the Business Innovation Factory's Business Model Sandbox site (now defunct). The goal was to apply BIF's business model innovation theories to Alabama college football.
2016: The Year Of Business Model Innovation
In this series, professionals predicted the ideas and trends that will shape 2016 and shared them on LinkedIn, using #BigIdeas2016. This article was written on behalf of the Business Innovation Factory, to position BIF as a thought leader in the innovation space. The article was also published on BIF's Medium channel and on their Business Model Sandbox site (now defunct).